1:1 sales & career coaching
Coaching for salespeople who want to hit the number without losing themselves, and for those wondering if it's time for something new.
25 years in the field. A doctorate studying salespeople's wellbeing. Coaching that combines both.
Sound familiar?
It means you're doing a job researchers have studied for forty years. They've named what you're feeling, measured it, and found what helps. That's what we work on together.
“Every quarter resets to zero.”
Researchers have a name for chasing a number that never stops moving: goals gone wild. It narrows your focus until the only thing you can see is the gap. That isn't a character flaw. It's what aggressive targets do to smart people. In coaching, we build process goals you actually control, so the quarter stops owning you.
“I'm at dinner but I'm still on the deal.”
If you've ever sat at dinner rehearsing a deal, the research says you're not bad at switching off. Unclear expectations and conflicting demands leak into home life and wear you down. Coaching gets you the clarity at work that buys back your evenings.
“I used to love this. Now I just get through it.”
The burnout research is blunt: it's usually a mismatch between you and the job, not a lack of grit. Workload, control, reward, fairness. One of those is probably off right now. We find which one, and fix what you can move.
“You're only as good as your last quarter.”
Early misses can teach good reps to stop trying. Researchers call it learned helplessness, and it's more common in sales than anyone admits. A bad quarter doesn't mean you're bad at this. Coaching helps you separate the deal from your identity before the story sticks.
“Another no. Maybe I'm just not good at this.”
The reps who last aren't the ones who never hear no. Decades of research show they explain the no differently: temporary, specific, fixable. That explanation is a skill, and it's one we train on purpose.
“I rehearse the call ten times and still dread it.”
Call reluctance is real, measurable, and studied. It comes from fear of being judged, and it quietly makes you play it safe with buyers. You don't need more scripts. You need a different place to put your attention, and we practice that together.
“Every manager wants something different.”
One of the largest studies of sales performance found that not knowing what good looks like is among the strongest drags on results. If every manager wants something different, the problem isn't your effort. Coaching gets you a clear definition of winning, in writing.
“Is this what I want to do for the next 20 years?”
Questioning whether you want another 20 years of this is normal. Career-stage research says doubt often signals a transition, not a mistake. Coaching gives you a structured way to tell whether you need a new job, a new company, or a new path entirely.
Most coaches have one. You get both.
Most people who call me are standing in one of these two places.
You want the job to work. You just don't want it to cost you everything.
You're not sure this is the career anymore. That deserves a real process.
We talk about what's actually going on. If I'm not the right person, I'll tell you.
We use research-based assessments to get an honest baseline on stress, motivation, and where the friction really sits.
Choose 2 or 4 sessions a month of coaching, guidance, and honest conversation, with a written action plan after each session.
Bi-weekly or weekly. Every plan includes 60-minute 1:1 video sessions, a written action plan after each session, and a research-based intake diagnostic.
Monthly
$500/ month bi-weekly
or $900 / month weekly
Best for: trying coaching.
Quarterly
$1,350/ quarter bi-weekly
or $2,430 / quarter weekly
Best for: working a full quarter end to end.
Annual
$4,800/ year bi-weekly
or $8,640 / year weekly
Best for: changing how the whole year goes.
Fair question: does any of this work? Here is what the evidence looks like.
Coaching showed significant positive effects on performance and skills, well-being, coping, work attitudes, and goal-directed self-regulation.
Workplace coaching had positive effects on learning and performance outcomes.
In sales teams, the skill of the coaching, not just how often it happens, was linked to reps hitting their goals.
The practice is new. Rather than invent quotes, this space stays empty until real clients have something real to say.
Most companies set aside learning and development budget, and coaching for a quota-carrying rep is one of the easiest requests to approve. There's a ready-to-send email you can copy, fill in, and forward to your manager or HR.
Free self-check
15 questions, about 4 minutes. A research-informed read on pressure, exhaustion, rejection, clarity, and direction. No score to brag about. Just a clearer read on where you actually are.
Take the self-check